Why Is Motion A Powerful Attention Motivator?

 

Movement is a very important stimuli that we are hardwired to notice for numerous reasons.

 

 

 

Like it or not movement signals
a need to pay attention,

either for safety in case of threat, 
an impending danger,


 

 

or it signals some kind of possible pending reward.

Rewards are a complex subject as they cover numerous possible scenarios, like in the case of our predatory instincts noticing a moving prey, this is deeply ingrained from our ancestral history.

 

Why Predatory Ancestry Is Such A Strong Attention Driver

 

Back in the day, a tasty meal may have been anticipated if an animal we had eaten from before passes by.

This motion triggers a hunter’s instinct and dopamine production would boost in anticipation of that reward, activating our motor functions and nervous system to take physical actions and pursue the animal.

How Anticipation of Learning Boosts Dopamine THAT Drives Attention

The same processes can be observed in humans who anticipate receiving information.

Knowledge is interesting to us, so when we anticipate receiving it, our brains get a rush of dopamine, that makes us more receptive to the information, if it has an interest to us.

This too increases our attention and focus.

How Motion Is Used To Capture Attention

In content production and marketing content, it is important to avoid boredom setting in by carefully and selectively adding motion elements to your productions.

The amount and type is important to apply some logic to the production because just making something move is not all that you need to consider.

Making the motion relevant to the concept being discussed is important.





Using that motion to direct the eyes to relevant imagery,
text, etc., at specific moments that maintain the message’s continuity and synchronicity is very important.

As with everything in marketing, testing will be required.
Have fun, the important thing is to just get started and try experimenting.

Your goal is to see if you can increase the
attention, focus, watch time, session duration and viewers time on page.

 

 

 

 

Why EyeBall Glue Is The Perfect Attention Orchestrator?

EyeBall Glue includes numerous tools to add motion and numerous other interesting element to your presentations, webpages and videos.

 

It is of course our tool of choice to make them interactive and interesting to the human eye, brain and the viewers willingness to keep watching.

As we all know, keeping audience’s focused on your material as you imprint your message is very important.

This is because you boost the chances to make an impression, answer questions, inform them on your products, services or content and this improves the viewer’s experience.

The above video shows a good number of the ways EyeBall Glue can add motion to your productions.


We will be covering a lot more in future episodes of Attention Class as well.




Many other aspects of capturing attention and engaging viewers are also covered in Attention Class.

So make sure you get your 30 days FREE access and as always…

members of EyeBall Glue get VIP continual access to Attention Class as long as you are a client.

 

 

Get your 30 days free here

https://dev.eyeballglue.com/free-attention-class