Why Attention Matters To Your Business

August 21, 2019

 

Most businesses who ask about our attention controlling software have asked that we publish some free classes, and make them available to help them with audience loss. We agree and you can now register for the upcoming curriculum HERE, but it is important to understand why this is important to your business.

 

Globally speaking, business owners complain that they spend a lot of cash getting attention from their audiences and after building funnels and content day in and day out, the audiences still dwindle rapidly.

 

Even when their audiences don’t dwindle rapidly they are not engaging and interacting as much as the business would like. The result is more visitors leaving than hanging out and, sadly, less of them buying or consuming your content, products or services.

 

This forces them to keep paying into and increasing their ad budgets only to write them off as a business expense.

 

Even worse, the content they create is in constant need of improving and multiplying just to keep audience numbers growing.

 

To manage this issue, most businesses try video content production.

 

But to continually produce engaging video content that can result in larger than typical engagement is a time honored and expensive process that is challenging at best.

 

Even when this is achieved, video still has dreadful audience drop off numbers by and large PLUS it is stuck in a problematic “One Shot” video rendering handicapped environment.

 

Meaning: you write a script and pray that by the time you finish producing the video, rendering the video and testing it, you basically have one shot.

 

If it fails you have to repeat the cycle or at the very least MUCH of it, spending a LOT of time on another “maybe”.

 

This is a massive problem and is a product of being stuck in the video rendering hamster wheel.

 

What our clients have told us, is they wanted something that could make changes, without having to rely on rendering as our first line of offence.

 

You needed to make a quick change and be back in the testing FAST.

 

This is where EyeBall Glue MultiMedia was born. Now you can harvest MORE audience, FASTER.

 

Why not harvest more of the crop you sew, but how?

We listened; since 2012 you have told us that you wanted to be able to engage with a larger percent of your visitors that you already had, or were newly acquiring.

 

We agreed with your suggestions. There simply needed to be more ways to capture audience attention, hold it until they engage, interact, take the next step to consume what you offer.

 

While many technological solutions exist for interactive content, almost none of them focus on STOPPING the wasted cash and burning of the clock building content that chases more audience away than it attracts.

 

“WAIT…doesn’t my interactive video platform already do all of this?” is a common question.

 

The proper answer should be YES. Yet sadly, if it ONLY relies on rendered video production, it is almost impossible.

 

This is why most rendered interactive video systems are a chore to use, yet only work on the video itself, they do almost nothing on the web page.

 

Decreasing the time to acquire attention AND increasing the attention span AND time spent on the webpage itself is just NOT in their vocabulary.

 

The few platforms that try are impossible to manage the content, or are stuck in the same problematic “One Shot” video rendering handicapped environment.

 

Using EyeBall Glue Multimedia you can now change elements NOT just in your video, but also on the entire web site – with just a few clicks and WITHOUT reproducing the video at all.

 

 

You can easily remove a piece of video, redirect the presentation to another, heck you can rewind or fast forward the entire website!

 

Beyond technological solutions, there also existed a need for education on how to position your business to appear open to receiving more audience, as a “go to” place for volunteered attention, engagement and interaction.

 

That is where our coming EyeBall Glue Attention Class comes in – even if you don’t own our software, you can learn amazing ways to reduce and stop wasting time and forking out cash for producing content that is losing audience attention.

 

Audience Erosion and Attrition

If you manage a website and you take even a brief look at your analytics, it is depressing how fast visitors drop off your site without taking an action, without consuming content and especially without buying.

 

If you look at your webpage dwell time Average Time On Page, bounce rates etc. it can be very demotivating.

 

After all who wants to spend all of your spare time coordinating with content development teams to say nothing of producing the content yourself if over 90% of your traffic is not going to consume, engage or interact with it.

 

This is a very serious problem that has resulted in many businesses not focusing on producing very little quality content and resorting to other means of bringing new audiences into their business.

 

Why Paid Traffic Is Not The Best Solution

Yet, even when expensive paid traffic keeps the audience numbers growing, the loss of attention is enormous because the ad just gets the visitor on your site.

 

Without quality attention holding content, they leave faster than they arrived without interacting, engaging, or buying; pretty much nothing happens with 90% of your traffic.

 

As business owners the result is we pivot, deciding to spend a lot more money on advertising, social media marketing and other means to overwhelm our onboarding with fresh eyeballs.

 

The assumption is if 90% of the people are falling off our website, we just need to overwhelm our website with a lot of traffic then focus on converting more of them into consumers.

 

While this does work, it puts your business at risk, having to raise prices to compensate for additional advertising and audience drop off.

 

This itself puts you at risk, again, of not being able to hold the audience’s attention longer than your competition – this is what you are paying high advertising cost for isn’t it?

 

The Different Types Of Attention

To understand attention loss, you simply need to understand the five different types of attention and how to increase the audience’s attention span after your business has captured their attention.

 

Attention span is controlled by chemicals produced in the brain while processing sensory information. In their simplest forms, sensory information can be created by sight, audio, smell, touch and taste.

 

These five senses correlate and can be associated with relevant types of attention.

 

Meaning if you like the flavor, you will give it more attention by stuffing more of it in your mouth, if you like a fragrance, you might continue to pursue its intoxicating source and so on.

 

When the sensory information produces a positive or pleasurable sensation, the chemical being produced in your brain is dopamine.

 

With dopamine production triggered, you are more likely to feel good than bad, therefore, more likely to want to continue whatever is creating the sensation.

 

This presents an opportunity to increase the time spent on the activity producing the pleasurable sensation because you don’t want it to stop. You naughty thing you.

 

The bad news is, in the online business world, the last three: smell, touch and taste, are of the least importance because it’s not currently possible transport smells textures and flavors across the internet.

 

The good news is: audio and visual content works very well on the internet. This is why video has become very popular because it contains both audio and visuals.

 

Why Video Is A Blessing And A Curse

Unfortunately video content itself is increasingly having a difficult time keeping the viewer’s attention.

 

Video drop off and watch times, are not improving. There’s a simple reason for this that goes beyond loss of attention for this phenomenon and it lies in the production of video itself.

 

Now on top of expensive advertising, business owners have to shoulder the burden of effective video production.

 

Video production is a difficult, expensive, and laborious process – but like all things, if you spend enough time, you can figure it out or farm it out – if you have the budget.

 

The hidden trap in video production.

The problem is that even if you do have the time and the budget, you get only one shot at it!

 

It is a process that gambles on a lot of time and money being invested in the right script; because when that script fails to produce sales, does that outweigh the cost of production?

 

You are back to the drawing board writing new script producing new videos and the circle of wasted time and expense continues while you lose more hair and discover your maximum stress tolerance.

 

 

What we are doing about these problems

Since 2012, we have been working with a large group of our clients who have expressed a lot of problems dealing with these issues. They came to us because we used to focus on delivering a video player platform for their business.

 

They chose our platform because at the time in 2012, we had a lot of features that many other players did not have, however, our clients still suffered immense video “drop off” audience loss that had nothing to do with our platform.

 

Their problems centered and were focused on and created by the video production process and they began making suggestions for a better way to present visual content.

 

So how can we improve our audience retention rates?

Better still: how do we do that while STILL producing quality content that engages, interacts and produces the end desired result of consumption of our content, products and services?

 

Stop wasting valuable time AND money building webpages, videos, lead gen, subscription or sales funnels that FAIL to convert a healthy percent of your audience.

 

Sign up to try our FREE online Attention Class, Click HERE, starting in 4th Quarter, 2019, you will be treated to extraordinary attention focused training and specially designed tutorials on how to amplify the attention, engagement and interaction your online business and website receives.

 

 

Stop losing traffic to your competition, enjoy audience visitors that linger on your website much longer and become avid consumers of your content, products and services.

 

This class will liberate your business and treat YOU to higher success and faster audience growth so that you can truly realize your maximum business growth and potential!

 

Sign up to try our FREE Attention Class, Click HERE

 

 

 

 

 

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